Imported Flash Card Set

A business relationship in which a company pays to be associated with an event, team, or person to gain exposure and goodwill.

When a celebrity or influencer publicly supports a product or brand, transferring their credibility to it.

Allowing another company to use a brand’s name, logo, or image on products for a fee (royalty).

Planning and promoting events to engage target audiences and create brand experiences.

Extending marketing exposure before, during, and after an event to maximize sponsorship value.

Turning sponsorships into fan engagement through promotions, contests, or experiences.

Strategies to build emotional and interactive relationships between fans and brands.

Using online channels (web, social media, email, search) to reach and influence audiences.

Communicating directly with consumers through mail, email, or digital messages to drive immediate action.

Managing how the public perceives a brand through media, communication, and community relations.

Communicating information about products to persuade customers to buy or engage.

The combination of advertising, sales promotion, PR, personal selling, and direct marketing.

Paid, non-personal communication through media to inform and persuade target audiences.

Contracts that allow media companies to broadcast or stream sports and entertainment events.

Adjusting ticket or product prices in real time based on demand, timing, or consumer data.

Using analytics to sell inventory (like tickets or seats) at the right time and price to maximize profit.

The different ways a business earns money (tickets, merchandise, sponsorships, media, concessions).

Determining the number of sales needed to cover all costs (no profit or loss point).

A ratio that measures the profitability of a marketing campaign or investment.

A name, logo, or design that identifies a product or company and differentiates it from competitors.

Using an existing brand name to launch new products or reach new markets.

How a brand is perceived in consumers’ minds compared to competitors.

The extent to which consumers recognize and recall a brand.

Dividing the market into groups with similar characteristics (demographic, geographic, psychographic, behavioral).

The specific customer group a business aims to reach with its products and promotions.

The unique benefit a product or brand promises to deliver to its target customers.

Managing customer interactions to build loyalty and long-term relationships.

The degree to which a customer consistently chooses and supports a brand.

Helping customers before, during, and after purchase to ensure satisfaction and repeat business.

Assessing an event’s success using metrics such as attendance, sales, and ROI.

Providing VIP guests, sponsors, or media with special treatment at events.

High-value tickets offering exclusive amenities or experiences.

Free media coverage that draws attention to a brand or event (can be positive or negative).

Partnering with charitable causes to enhance brand image and social responsibility.

Efforts to build goodwill through local involvement and support.

Following moral and professional standards in advertising, promotion, and sponsorship.

Following laws governing advertising, pricing, contracts, and intellectual property.

A written strategy outlining goals, target markets, and the marketing mix.

Collecting and analyzing data about customers, competitors, and market trends.

Using data and metrics to evaluate and improve marketing performance.

The four controllable elements of marketing: Product, Price, Place, and Promotion.

The stages a product goes through from introduction to decline.

The total assortment of products offered by a company.

A group of related products sold under one brand.

Methods used to determine price levels that maximize profit while satisfying customers.

The paths products take from producer to consumer.

Short-term incentives (discounts, contests, giveaways) to encourage purchases.

Direct interaction between a salesperson and customer to persuade a purchase.

Creating immersive brand experiences that connect emotionally with consumers.

Systems used to sell, track, and manage event ticket sales efficiently.

Partnering with individuals with social followings to promote a product or event.

Fan-created social content that promotes a brand authentically.

Integrating online and offline marketing channels for a seamless customer experience.

Data measuring audience interaction (likes, shares, comments, views).

The percentage of users who complete a desired action (buy tickets, register, etc.).

Improving website content to rank higher on search engines.

Paid search engine advertising to increase web traffic and visibility.

Software that measures performance (Google Analytics, Sprout Social, etc.).

Partnering with another brand to promote both companies’ products.

Steps a business takes to manage negative events and protect its reputation.

A company’s effort to operate ethically and contribute to society.

Selling branded goods like apparel or souvenirs to increase revenue and visibility.

Selecting channels and timing for advertising campaigns.

Purchasing ad space or broadcast time.

Strategies to build or maintain a favorable public image.

Determining how many people are exposed to or engaged with a campaign or event.

A roadmap for coordinating and executing promotional activities.

A document outlining goals, target audience, and messaging for an ad campaign.

The design and visual arrangement of an advertisement.

The style and appearance of printed text in marketing materials.

Components like color, balance, contrast, and layout used in marketing visuals.

Using colors strategically to trigger emotions or convey brand identity.

Using visual displays to attract attention and boost sales.

Identifying and minimizing potential hazards or financial losses during events.

Ensuring safety and data protection at events or marketing operations.

Protecting customer data from unauthorized access or misuse.

Acting with honesty and fairness in all marketing communications.

Using data to understand buying patterns and preferences.

Reward systems encouraging repeat purchases and brand loyalty.

Reducing environmental impact and promoting eco-friendly practices.

Different levels of sponsor benefits (title sponsor, presenting sponsor, etc.).

Estimating future sales to guide marketing and budgeting decisions.

The study of how and why people make purchase decisions.

Determining when and how often ads should run for maximum impact.

Measuring how well an ad achieves its objectives (awareness, sales, etc.).